Marketing Teknopologist

As they say “Change is the only permanent thing in life” and therefore everything has an end. And many companies are not jumping on to the social media bandwagon, or to be particular Twitter or Facebook, Digg etc because they have a feeling that this is just a fad and may not last long, so there is no use of adopting social media.

Well I would like to put my thought on this topic with an analogy. And what better analogy than the fashion industry. This is probably the only industry other than the online world in which things come and go very Read the rest of this entry »

Nobody has the marketing officials on gunpoint forcing them to adopt social media marketing. Do not misunderstand me. It is just that, social media has started making lot of business sense lately, that companies have found social media to be an effective medium to connect with their audience. 

One major factor that has made the marketing personnels to look at social media and online marketing as a viable option is the arrival of recessionary conditions which pruned the marketing budget of companies Read the rest of this entry »

Have the recent events of Internet companies compromising user data against their privacy policies left you numb. Do you now feel skeptical about whether you should have an online identity or not? Well, here comes Yauba - The World’s First Privacy Safe Search Engine.

Yes, this search engine claims to be totally privacy safe because they do not keep any “personally identifiable information”. In fact the statement above is the only one in their privacy policy. With all their search results, they also provide a link which enables a user to browse to that particular search result anonymously. Read the rest of this entry »

Most of the ventures which exist are there to solve problems. If there are enough people who have that problem and the venture is able to solve it effectively, then it will be a success else it will fail. When Google was started, there were already search engines which were solving problems of searching the data for the public, but it was not effective enough. Then Google came in and it could defeat the competition because it could solve the inefficiencies and make the search much more effective. 

Right now when searches are being made, the key wods in the search bar are matched with those in the webpages and using the algorithm the pages are ranked according to their relevancy. It was working fine but Read the rest of this entry »

Intel is another technology company which is leveraging Social Media in order to engage well with its consumers around the world. Go around the internet and you will come to know that Intel has been very active using Social Media platforms.

The first most prominent initiative which I came across was the online community Inside Intel (see image below) which is aimed at engaging tech savvy consumers world wide in conversation (with Intel and with each other) and tell stories that show how the processor empowers everyday life. This is an excellent step towards building it’s brand and giving an opportunity to your consumers to Read the rest of this entry »

In a quest to find out what Technology companies are doing in order to leverage Social Media, I decided to look at some technology companies and have a look at the initiatives they have taken in this space. Another question which stands valid here is “Whether technology companies should get into such initiatives?” . I will try to answer the question after looking at the steps taken by a company. The company I chose to analyze is the Indian company Infosys.

To look at the initiatives taken by Infosys in the Social Media space, I visited Infosys website, it was good to see that they have given enough visibility to Social Media on their home page Read the rest of this entry »

While  writing the first part I had not thought that I’ll write a second part but some more thought on the topic made my conviction even stronger, the conviction that Twitter is very far away from becoming a successful search engine.

Adding to the previous post, I think there are some more aspects which should be added to the previous list. These aspects would explain the attributes Twitter portrays way differently from what a typical search engine should.

Superficial Search

Search in Twitter would only give results for search strings that match the text being tweeted. Twitter is not a crawler and does not look inside the articles (whose links are floating over Twitter) while searching which gives very ineffective search Read the rest of this entry »

Interbrand Corporation, one of the largest brand consultants in the world come out with the Best Global Brands list every year. This year too they have published their results. This is a post regarding the presence of the top 10 global brands on Twitter. 

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There has been a lot of talk around regarding Twitter turning into a kind of Search Engine and giving competition to biggies like Google. I too covered this story in one of the previous posts (Twittoogle). The integrated search feature which has been rolled out is a step towards gaining the characteristics of a search engine but Twitter has to add up a lot of features in order to compete with the other major players in the industry.

Twitter scores better that typical search engines in a few aspects but also loses out on a lot of aspects. Some of these aspects are discussed below:

Lack of Credibility and order of Relevance

Unlike typical search, what twitter search produces is a real time result. This is in a way both good and bad. Good, because it does not take time for Twitter to give out new content to the users unlike bots which take some time to crawl and index the content. Bad, because Read the rest of this entry »

Rohit had already mentioned in one of his earlier posts that with the searchengine tab provided by Twitter, it no more remains a “What are you doing” update service. And it is a matter of time whether this will affect Google or not.

Well Twitter is attacking Google in one more way now ( not directly maybe). With TwitteReader being available, and it being able to provide similar features as that of Google reader, it is time Google starts taking Read the rest of this entry »

While Google still reigns as the king of online world with about 90% of the internet users visiting this site in the UK, Facebook became the most searched brand in the country. During the 12 weeks ending on 3, January 2009, Facebook was searched for every 1 in 42 searches made. It received 52% more searches than Youtube which was the second most popular searched brand online.

Out of the top 10 brands, 6 of them were online media companies including Facebook, Youtube, Yahoo, BBC, Read the rest of this entry »

Twitter is more more and more towards becoming a search engine. Today morning I wasn’t surprised when I saw the twitter search feature being integrated into the twitter web interface. I and probably all of us were expecting to see this change lately. Now twitter does not remain just a “What are you doing” update service, it has transformed itself into more of a search engine sort of a platform with integrated status updates.

Not only has Search been integrated, Twitter trends also finds a place on your twitter homepage now. With this feature, getting to know what he world is talking about is not difficult. Just a click away from you on your homepage itself, you can know what are the buzzwords on Twitter.

Read the rest of this entry »